> consumer action is the only way you can affect business decisions

I mean, insomuch as any action I take is a consumer action, because I am a consumer, this is true. That's why Luigi'ing is a consumer action.

But 'vote with your wallet' is an illusion; you have no way of informing an entity why you are rejecting their service if you simply don't patronize them. On a ballot you're actively choosing another over them. As a consumer, you're otherwise 'invisible' to them.

Walking past Target out of rejection of their politics, for example, is no different to them than the person next to you walking by because they don't need anything from them at that moment (and realistically, they would probably prefer to just switch you for said politically/privacy-un-conscious person). It's still good to stick to your morals, but that alone isn't actually 'consumer action' in the way you mean it.

It requires a coordinated, public messaging campaign that a group is boycotting actively to have any impact on a business. Your individual action of not clicking on Accept Cookies does nothing to influence businesses.

Not spending money at Target is not voting with your wallet. Voting with your wallet is the spending you do at a business that isn't Target instead.