Piggybacking on the Claw hype, surprised when someone piggybacks on you...

Especially when the original claw had to change its name because it was piggybacking on another products hype...

That was exactly my first thought. The better framing here isn't "honest site victimized by Google linking to their IP-thieving scammer clone", it's "dude lost in an arms race of eyeball chasing and is salty about it".