Yeah it's really not worth my mental energy. Sometimes I take the time to reject tracking cookies. But I figure everyone's tracking me and everyone has my SSN at this point, and as long as my credit files are locked I don't really care. Like why do I even care if people are linking all my browsing data together and then using it to market stuff to me.

FWIW I'm 43 and grew up on the dark parts of the internet.