> NerdWallet is publicly traded (NRDS) and its business depends on converting search visitors into financial product referrals. It went from 25M monthly organic visits to 6.8M, a 73% decline.

The above refers to the time until Jan 2026. Here are its financials:

  Year   Total Revenue   Operating Expenses   Net Income
  2025   $836.6          ~$708.0              $48.7
  2024   $687.6          $614.7               $30.4
  2023   $599.4          $541.8               ($11.8)
  2022   $538.9          $518.1               ($10.2)
  2021   $379.6          $390.1               ($42.5)

They've done a great job capturing their audience into their app. I used to work for one of their top competitors, and they've been decimated.