$5000 laptop you have to pay to add a power adapter… gratuitous penny pinching from Tim Cook's Apple.

It's one of those things, yes if I'm spending that much on a laptop I can afford to spend $80 on the adapter too, but does it feel good as a customer to do that or are you souring the experience of buying from you just to earn a few more dollars.

I'm assuming you're in the EU or UK, Apple is required by law to not include a power adapter:

https://appleinsider.com/articles/25/10/15/eu-gets-what-it-a...

In the US they provide one in the box free of charge.

This is one thing I don't really blame Apple for, and I think everyone else will follow suit -- and not just because Apple is doing it.

The EU requires that users must be able to buy a device without a charger. It's a huge supply chain challenge to add two variants of every single SKU, one with a charger and one without. So the obvious solution is to sell the charger separately, since you need that regardless, and always sell the device without a charger. You avoid having two variants of everything that way.

Now, you could maybe argue that Apple should default to bundle a charger with your laptop, so that you'd have to uncheck a "bundle charger" checkbox on their website. But do you really care whether your laptop costs $2200 and you can buy a charger for $60 or your laptop costs $2260 and you can save $60 by removing the charger?

You can make an argument that doing it Apple's way hides a price increase. And yeah, that's probably fair. But it's not like Apple is afraid of non-hidden price increases either.

I have a huge tote box full of power bricks, most of them white Apple ones. I have a stack of 60-90W Apple USB-C ones too that I don't use cause they only have one port and are larger and worse than modern GaN units that can do 140W on one port while also pushing 30 or 60 on the others.

So, if you want one of mine, you can have one. On me. Because I'm fucking drowning in the things and appreciate not having to deal with another one.