It's probably an easy win for them. It also might have been a good target when they were ideating on specs. Having these pro certifications gives the devices a halo of premium quality.

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geerlingguy 10 hours ago | parent | next [-]

Regular consumers probably don't buy these displays in bulk, when you can get very nice displays for less than half the price that are 98% the same on specs.

So targeting checkbox-compliance for places like hospital systems is probably an easy win to generating / keeping some long term contracts.

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sbrother 9 hours ago | parent | next [-]

> you can get very nice displays for less than half the price that are 98% the same on specs.

Can you recommend any displays with PPI and brightness equivalent to the studio display, with 120Hz+ refresh rates? I was waiting for this announcement to buy a studio display because I thought they might bring 120Hz to the base model, but $3300 is a lot to spend on a single display. I have an original studio display and a high refresh rate 4K OLED monitor, and they are both compromises unfortunately.

	▲	themacguffinman 8 hours ago \| parent \| next [-]
		https://www.bestbuy.com/product/asus-rog-strix-27-dual-mode-... I haven't found a glossy competitor, or even one with the same HDR spec, but this is the closest I could find so far.
	▲	rscrawfo 8 hours ago \| parent \| prev [-]
		The price point is super painful. 2k would have been bad enough but I would have considered it. It’s a no go at $3,300 for me.

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AdamN 10 hours ago | parent | prev [-]

I don't think you can get a DICOM-certified display at 5K and 27" for half the price. Probably like $1k less but that's it - and if you're a radiologist making $300k+ you're not going to want to cheap out on a display.

	▲	geerlingguy 10 hours ago \| parent \| next [-]
		No I'm saying regular consumers don't care about DICOM certification. They care about the other 98% of the specs, and can find a suitable alternative.
	▲	danudey 5 hours ago \| parent \| prev [-]
		If you're a radiologist making $300k+ you're going to want to use certified displays so that you don't get sued for using non-approved devices for diagnostic use, and that's going to cost you maybe $6k for a 21" monitor. https://www.monitors.com/products/jvc-cl-s500-rn?variant=427... $3300 for a 27" display is ridiculous in comparison. (Acknowledging that the link I provided is for a pair of monitors, but also those monitors are half price because they're refurbished)

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detourdog 9 hours ago | parent | prev [-]

This also keeps their development targets at the state of the art.