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▲ joezydeco 8 hours ago

It's a luxury brand. You don't sell cheap and risk losing the people that are happy to pay $1400 for a new iPhone.

▲NetMageSCW 8 hours ago | parent [-]

It’s not a luxury brand, it is a quality brand. There is a difference.

▲AmbroseBierce 2 hours ago | parent | next [-]

The keyboard-doesn't-trigger-the-tapped-key-sometimes brand, just awestruck at their quality https://ios-countdown.win/

▲joezydeco 7 hours ago | parent | prev | next [-]

So is Mercedes-Benz. But they don't sell a $20,000 commuter car.

▲NetMageSCW 7 hours ago | parent | next [-]

No, Mercedes Benz is definitely a luxury brand. They don’t want to sell to everyone. Apple (Steve Jobs) has explicitly stated that as one of their goals.

▲cromka 3 hours ago | parent | prev | next [-]

Oh but they do: https://pl.wikipedia.org/wiki/Smart_Automobile

▲charcircuit an hour ago | parent [-]

>aimed at producing Smart-badged cars

The brand is "Smart".

▲tencentshill 6 hours ago | parent | prev | next [-]

It’s not a quality brand, it is a luxury brand. There is a difference.

▲slaw 3 hours ago | parent | prev | next [-]

Mercedes-Benz sells commuter cars in Europe.

https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class

▲kube-system 3 hours ago | parent | next [-]

> The Mercedes-Benz A-Class is a car manufactured by German luxury automaker Mercedes-Benz

"luxury" is more of a marketing and product positioning term, it doesn't really have anything to do with engineering or quality practicalities

▲orangepanda 3 hours ago | parent | prev [-]

And this is the Mercedes-Benz commuter car I want to see more of.

https://en.wikipedia.org/wiki/Mercedes-Benz_Citaro

▲lotsofpulp 7 hours ago | parent | prev [-]

Toyota is a quality brand, Mercedes is a luxury brand.

▲alwillis 2 hours ago | parent | prev [-]

> It’s not a luxury brand, it is a quality brand. There is a difference.

It’s an attainable luxury brand. There aren’t many products that a high school kid has in common with billionaires, superstar athletes and movie stars—the iPhone is such a product.