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joezydeco 5 hours ago

The word "value" appears four times in that press release. I sense a theme in the marketing this week.

harperlee 3 hours ago | parent | next [-]

Also "upgraders" (11 times, meaning a kind of buyer), that's a new one for me in these introductions.

jajuuka 3 hours ago | parent | prev | next [-]

Between the iPad Air and iPhone 17e it's definitely the "value" day. It will just be a ramp up to the MacBook Pro. Makes a good contrast and marketing scheme.

dylan604 4 hours ago | parent | prev | next [-]

At least they are not using "affordability"

2OEH8eoCRo0 5 hours ago | parent | prev [-]

If they wanted to provide value they'd add MacOS to their tablets.

geerlingguy 5 hours ago | parent [-]

Yeah, instead we'll have a slightly cheaper MacBook Air, I'm guessing, that still costs more than the perfectly adequate iPad.