You seem to be misinterpreting the implication. The implication is that the consumer would never ask for what they actually want, because the consumer can't even conceive the possibility of what they really want being available.
Ask an exercise, ask yourself this: if you could offer every iPhone or Android shopper the choice between their current OS, and an otherwise exactly identical one that just wasn't listening to them, spying on them, tracking them, selling their every thought to advertisers, and shoving irrelevant ads into their face all day long, how many do you think would honestly prefer the one with all the spyware and ads?
Ordinary people do want privacy of their data, autonomy over their device. They just feel so hopelessly powerless in the fight that they don't believe it's even possible to achieve any meaningful degree of privacy or control these days, and those values are less important to them than the value of having a smartphone itself, so they sacrifice those values to have a smartphone.