When Google AdWords first launched its text ads appeared only on the right-hand side of the Google search results page, separate from the main organic listings. See screenshot below. I expect ChatGPT ads will be similar. Ads won't be incorporated into the chat responses.

https://pplx-res.cloudinary.com/image/upload/pplx_search_ima...

I think you're right, and openAI had said ads will be separate from responses (although no-one can predict the long term).

Although your screenshot also has an ad at the top of the results.

> When Google AdWords first launched

Exactly, they’ll be kept separate.

For now.