Microsoft dumped $100 million on this huge marketing campaign with a simple question: “Where do you want to go today?”

I love it. It really captures the seemingly endless new digital world that was emerging in the 90’s and in many ways is still evolving 30 years later.

I love the promo video they made too: https://youtu.be/KNLDLVJZx0o

I love it so much I wrote a blog post inspired by it: https://catskull.net/where-do-you-want-to-go-today.html

Where do you want to go today?

As I've joked about before, their slogan now has turned into "where do we want you to go today?"