The PR strategy described here is often referred to as "The Overton Window Shift" or "Strategic Iteration." Essentially, OpenAI (or any entity using this tactic) enters a negotiation or public debate by asserting a position that seems flexible or "safety-first." When a competitor like Anthropic holds a firm ethical line, the entity uses aggressive framing—or coordinates with third parties—to paint that competitor as an outlier or "radical." By the time the dust settles and the entity signs a deal with the exact same restrictions they previously criticized, the public and stakeholders have been fatigued by the controversy. The goal is to normalize their own brand as the "pragmatic" choice while the competitor remains "tarred and feathered," effectively moving the goalposts of acceptable behavior until the original contradiction is ignored.

It also helps greatly if you can leverage the opportunity window of a temper tantrum being thrown by an incompetent, petulant, volatile, and impulsive President.