Apple is very anti-consumer, locking devices down, using planned obsolescence, fighting hard against movements for more open and fairer market practices and standards (e.g. switching to the standard USB-C port, allowing third-party app stores, exploiting developers releasing software on their platforms).

Or as I tell my Apple-philic tech friends: your devices are a single year of flat revenue away from user-hostile decisions.

At the end of the day, Apple exists to make money and keep shareholders happy.

If the business stops growing organically, do you really think they're going to benevolently use the massive control they have over their own platform?

"Apple" isn't privacy-focused. Their marketing strategy is currently privacy-focused and their economics currently permit them to be.