> You only get to land on the moon once before people stop giving a shit.

If America (or China) says the best spots on the moon belong to America (or China), suddenly it's Space Race 2.0 and everyone cares.

This is what will happen once any building actually starts happening.

There would have to actually be meaningful best spots. If a base gets de-facto control over a 10 mile circle of arbitrary wasteland, it's not a very compelling claim to fight over.