> Here's one, basically AI is driving 15% of Google's profits at the end of 2025. https://advergroup.com/gemini-hits-650-million-users/

This does not at all tell us Gemini is profitable or driving 15% of its profits. The article does not mention profits even once. It then goes on to bizarrely compare Gemini's monthly active users to Open AI's weekly active ones.

Indeed, that article doesn't support a single part of that claim.

It kinda feels like an LLM-generated article that another LLM picked as a "citation", and then no human bothered to check if it actually said what the LLM said it did.

And, really, advergroup.com? Who sites an advertising agency as if it's a reliable resource?

https://advergroup.com/digital-marketing/

"AdverGroup Web Design and Creative Media Solutions is a full service advertising agency that delivers digital marketing services. We manage Google Ad Word campaigns and/or Meta Ad Campaigns for local clients in Chicago, Las Vegas and their surrounding suburbs."

So credible a resource on Gemini's performance/profitability... /sarc

But yeah it doesn't even actually say anything about profits, let alone attribute any specific percentage of profits to Gemini. It just vague marketing copy.