> I could see a company setting a 6-month timeline initially, so they can reevaluate the program and choose how to evolve their support for open source.

There's nothing about this "for open source". This is for the celebrities of the open source world. "Use our product and let us advertise that you're using it." Nice try, but this is a pretty common marketing strategy, so no point pretending it's about supporting open source. A big name open source project adopting their products provides massive value to the company. Actual support would be giving access to the non-celebrities of the open source world.