Never understood the hype with Dyson. I suspect that like many successful hardware businesses, their story is mainly of brand strength, not of actual product quality.

If you pick up a Dyson vacuum you'll notice that it just feels flimsy in the hand. I think they're aggressively cost-engineered- the material you save by designing molded parts to be minimally thick has got to be like tens of cents to a couple dollars over the whole machine...

The brand is built on Dyson being a super genius inventor. He might be ingenious but he's applied to devices where it's not really needed and with unpalatable trade-offs.

In the UK at least his actions (offshoring, Brexit and tax) have probably significantly devalued the brand with a key part of his core demographic.