They have to save the big T for IPO.

On a tangent, I remember companies like Slack triggering the unicorn craze. They said that it was just better to aim for a billion than some number like 900M or 1.2B, because psychologically, it meant more to employees, investors, and customers.

OpenAI is in that place where nobody really cares for these mind games. It's not very reliable. But it is useful enough to pay for. It's cheap enough to be an impulse purchase where some guy decides to just subscribe to ChatGPT because they're working on an important slide or sketching a logo.