... but you have a staff that can come up with ideas, and now you can say yes to more of them.

"Infinite growth" framing is asking a lot, but for most of my career, I've seen teams, departments or companies solicit ideas of what to do next quarter/year/whatever, and really aggressively winnow it down -- in large part b/c there weren't enough people to do it (and we could only afford so many people).

And we were _bad_ at prioritizing; we'd often have like a list of multiple things declared P0 and a longer list of things called P1, and a stack of stuff that didn't make the cut to maybe revisit in the future.

But if the same number of people can build and ship and iterate faster, then why not do more?

My experience is that "asking staff for ideas" does not lead to successful products. Sometimes, sure, but in general it does not.