Really? Revenue loss was pretty directly tied to Elon replying and supporting some "jews vs whites" type posts in Nov 2023.

That caused Apple, Coke, and many other large clients to stop advertising.

▲ abirch 2 hours ago | parent | next [-]

My understanding is that Twitters revenue was

  5   billion in 2021
  4.4 billion in 2022 (When Elon made bid and took over company)
  3.4 billion in 2023
  2.6 billion in 2024
  2.9 billion in 2025

▲

joker666 40 minutes ago | parent [-]

What's the operational cost now? 10K to 2K employees. 30 Engineers.

	▲	otterley 17 minutes ago \| parent [-]
		It doesn’t cost much to keep the lights on. As far as I know, X post-acquisition is not investing in innovation anymore. Musk might have been right that shifting to KTLO mode was a good idea, but the company would still be better off if someone other than him had bought it and done the same thing.

▲ YokoZar 3 hours ago | parent | prev | next [-]

Elon very publicly killed brand safety efforts. Advertisers care a lot about the context that their ads appear in.

▲ hirsin 3 hours ago | parent | prev | next [-]

That would be the good argument, yes.

▲ DoesntMatter22 an hour ago | parent | prev [-]

Mo biggie on revenue loss. They axed most of their staff and went from 2k devs to 30. Trade off seems fine

	▲	jeremyjh 4 minutes ago \| parent \| next [-]
		The company lost about $12 billion in enterprise value between the last two transactions.
	▲	otterley 15 minutes ago \| parent \| prev [-]
		https://news.ycombinator.com/item?id=47176049