Advertisers will only pay if AI providers will provide them data on the equivalent of “ad impressions”. And unlabeled/non-evident advertisements are illegal in many (most?) countries.

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indymike 2 hours ago | parent | next [-]

> data on the equivalent of “ad impressions”.

1. They can skip impressions and go right to collect affiliate fees. 2. Yes, the ad has to be labeled or disclosed... but if some agent does it and no one sees it, is it really an ad.

So much to work out.

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MeetingsBrowser 3 hours ago | parent | prev | next [-]

It doesn't necessarily have to be advertisers paying AI providers. It could be advertisers working to ensure they get recommended by the latest models. The next form of SEO.

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actionfromafar 2 hours ago | parent [-]

That's called LLM SEO now I believe.

	▲	awad an hour ago \| parent [-]
		There are competing terms currently being decided on by the market at large: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) Candidly I am working on a startup in this space myself, though we are taking a different angle than most incumbents. While it's still early days for the space, I sense a lot of the original entrants who focus on, essentially, 'generate more content ideally with our paid tools' will run in to challenges as the general population has a pretty negative perception of 'AI Slop.' Doubly so when making purchasing decisions, hence the rise of influencers and popularity of reviews (though those are also in danger of sloppification). There's an inevitable GIGO scenario if left unchecked IMO.

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singpolyma3 2 hours ago | parent | prev [-]

Maybe. Historically lots of ads had little to no stats and those ads were wildly more effective than anything we have today.