I agree, but I addressed this with "or makes them feel better about themselves". The older generations just have a more ingrained ideal of "if I sell out, I'm a bad person". So they don't because it makes them feel better about themselves - better than a large amount of money might. Subsequent generations have seen enough people sell out that the threshold is raised, and they don't believe as strongly that they're a bad person for having a price. I don't think anyone is above this dynamic.