That’s true. I think it’s more of a problem of getting someone in the door. Anecdotally going to art festivals I’m much more likely to enter the booth of someone who has handcrafted marketing over the person who has generated marketing.

Basic marketing theory says that spending extra to make your ads signals (term of art) to your potential customers that (1) you are successful, since you can afford it and (2) you are confident your product is superior, since you’re effectively paying people to try it, and expect doing this will generate revenue in return.

Much like the star bellied sneetches, when the quality of some ad format becomes untethered from the cost of production and placement, then marketers will flock to some alternative.

YouTube influencers fill[ed] that niche for a while because content milling SEO spam and fake reviews is a lot more expensive if you present the results in video form with good production values. (Not sure how long that will be true, since AI is getting better at short-term video).