Just like it would take 10 seconds to buy her a Pepsi instead of her preferred Coke.

Would you?

No, because that’s a product you buy for flavor and Pepsi is a different flavor.

10 seconds to buy my wife a Pepsi? Why that estimate seems quite absurd.

First I would have to walk 10 miles into town. Then I would have to locate a purveyor of goods that carried Pepsi-Cola products...

Then I reckon we would spend a fort-minute dickering over price.

And finally trudging back home with my Pepsi product in tow.

Why, I'd be lucky to accomplish this herculean task in the very same evening.

Coke doesn't change their recipe every year.