> In an alternate universe, public transport is run to compete with the car, and attracts all demographics. Day-to-day operations are un-subsidised, and therefore relatively expensive. It competes on value. People use it because it's a better experience than driving.

The problem with this in the US is that it's nearly impossible for the bus to be faster than a car without making the car slower on purpose, and the latter is the thing which is going to create the most opposition, because you're essentially screwing people over during the transition period -- which would take years if not decades.

In the meantime people still can't take the bus because the higher density housing that makes mass transit viable where they live hasn't been built yet etc., and as long as they're stuck in a car they're going to fight you hard if you try to make being stuck in a car even worse.

Meanwhile, cars are expensive. ~$500/mo for a typical car payment, another $100+ for insurance, another $100+ for gas, you're already at $8400+/year per vehicle before adding repairs and maintenance etc. For a two-car household that's more than 20% of the median household income. Make mass transit completely free and people start preferring the housing where mass transit is viable, which means more of it gets built, which is the thing you need to actually make it work.