"Don't Make Me Think" wasn't descriptive. It was prescriptive that became descriptive. An entire professional class, PMs and UX designers, adopted as axiomatic that cognitive effort is friction, friction is bad, therefore understanding is a design failure.

Then they spent 25 years engineering understanding out of every single interaction, and now point to the resulting learned helplessness as validation. "See? Users don't read!" No, you spent decades training them not to by ensuring that reading was never rewarded and never necessary.

My read has always been it was painful for a certain type of PM to think and so they assumed "minds like mine" and ... here we are.

We had Joel Spolsky saying that users don't read back in 2000, around the same time that Steve Krug published _Don't Make Me Think_: https://www.joelonsoftware.com/2000/04/26/designing-for-peop...

So was the learned helplessness already ingrained by 2000? How far back does it go?