We need smarter dynamic fares, it shouldn't be a $6 flat tax on all destinations. I think this hurts local businesses, or all local (non business) residents should automatically get half fare.

The opposite actually tends to increase ridership; complex fare systems put people off and tend to make getting on the bus more time consuming (may require each passenger to interact with the driver).

Since it is already mostly paid for by taxes why not just make it free.