How big is this market? Feels pretty narrow if it stays focused on company outings but are there plans for additional categories?

Good question.

Globally, meetings, incentives, conferences, events, and group travel together represent a 500B+ market all in. Almost every mid-sized or large US company runs some form of in-person event each year, whether that is a retreat, sales kickoff, or team meetup. Since COVID, distributed teams have made these gatherings more important, not less.

Corporate offsites are just our entry point because the pain is clear and budgets are structured. Almost every mid-sized or large company runs in-person events every year, and since COVID those gatherings have become more important for distributed teams.

Long term, we are not limiting this to corporate. The underlying problem is group coordination with real budgets, contracts, and logistics. That applies to associations, communities, weddings, large friend trips, and more. Our ambition is to expand into every type of group travel and event where planning is complex and high stakes.