And why would they want to be pro-consumer anyway? We want them to be pro-consumer because we are consumers. But they are Amazon. They are going to be pro-Amazon.

I mean, their very first Leadership Principle is "Customer Obsession", so they do at least ostensibly want to be pro-consumer. Though yes, obviously those "principles" are only in service to making money.

https://www.amazon.jobs/content/en/our-workplace/leadership-...