This is a common logical fallacy. It's not true that the party A with a few values can influence the party B with no values. It's only ever the case that party B fully drags party A to the no-values side. See also: employees who rationalize staying at companies running unethical or illegal projects.

Employees and employers are not sitting at the same table, this is a category error. We're talking lab to lab. Obviously in a fiercely competitive market like this with serious players not sharing the same set of rules it's close to pointless, but it's still better than letting those other players do their things uncontested.