At least in the past the sellers branded their whitelabel products correctly. These days you get some random "brand" when you order from an alphabet soup name. It's fun when you have to install apps with it as you have to get the right "brand" app without knowing what "brand" it is as the whitelabel manufacturer has locked it down (though usually only by obfuscation).

In my experience I've received a box for a different brand than the device inside with the wrong app listed in the box for a different unrelated brand. Fun times we live in. And don't bother getting a refund as the listing and company will be gone by the time you try.

I wish they would just sell those products unbranded - then they'd actually provide some meaningful value to those of us who don't want themselves and their house to be an advertising billboard.