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baxtr 5 hours ago

If it were only about costs, German car manufacturers would have been out of business since the 80s.

amelius 5 hours ago | parent [-]

For the greater majority of people, cost has always been the main factor.

You can be a luxury brand, but that doesn't scale.

notahacker 4 hours ago | parent | next [-]

Scales well enough for being a manufacturer with robust sales (let's ignore the daft share price a moment), and Tesla were ideally placed to capitalise on being the brand name in EVs until Elon decided to torch the brand equity, particularly with the demographics most likely to buy brand new EVs...

baxtr 5 hours ago | parent | prev [-]

So have not heard of Volkswagen?

rvnx 5 hours ago | parent [-]

VW had massive, ahem, political support.

MrDresden 4 hours ago | parent [-]

So too have current Chinese car manufacturers.