On one hand I agree, since I see way too many dispassionate people working in this profession, on the other hand this requires businesses to understand, that a software developer is more than a code monkey. I am not sure we are heading there. Currently, it seems more like many non-IT people think that their monkey imitations are the same that software developers have been doing for years and that they now don't need any good developers any longer. For some CRUD businesses this might even be true.