Indeed "Interoperability" is what would hurt social media giants the most - Cory Doctorow recently held an excellent talk where he stated that back in the early 00s Facebook (and others) used interoperability to offer services that allowed to interact, push and pull to mySpace (the big dog back then) to siphon off their users and content. But once Facebook became the dominant player, they moved to make the exact tactics they used (Interoperability and automation) illegal. Talking about regulatory capture ...