Most people have only a light grasp of what infinite scroll and algorithmic engagement optimization means. They know they like the scrolling apps more, but it takes a bit of research and education to really understand the specific mechanics and alternatives. We get this well as tech literate but many people using these apps today, are neither tech literate, nor even remember a world before infinite scrolling media was a thing. It seems incredibly obvious mechanism but I've explained it to people, and it takes a few times for it to really sink in and become a specific mental model for how they see the world.