If targeting children with advertising got corporate execs thrown in jail, wouldn't the companies just roll out age verification for users like they do now? How would this rule change their behavior? They have to know who the children are to not target them.

Stronger punishment creates more of an incentive to age verify. Which is basically why it's happening now.

> They have to know who the children are to not target them.

There is a difference between identifying specific children, and running programs that target children more generally; and / or having research that shows how your product harms children, and failing to do anything to stop it. We can tackle both of those issues without requiring age verification. We're headed down the path of age verification because we know now that not only is social media harmful, it's especially harmful to kids, and has been specifically targeted to them. Those are things that can be fixed, regardless of how you feel about age verification. Its not different than tobacco being not allowed to create advertisements for kids; its the same type of people doing the same types of things in the end.

At least then it wouldn't be the government requiring it, is what people may think I imagine.