I'm beginning to think that the law needs to be that if there are such egregious terms of service, then the company needs to pay for the consumer's attorney at litigation, no matter the cause of litigation, and no matter the outcome.

I don't have a formal contract with my electricity and water provider; why should there be a dozen pages or longer contract for an email/ISP/Phone provider? Email, Internet, Phones are essential services. Insurance might fall into the same bucket in civilized nations.