Bombarding with branding is how TikTok got people on, and I don’t think it’s a bad strategy per se. In fact, I can’t think of any other way to overcome network effects with a product like this (word of mouth would be the best, but you’ll need a ton of creators first).

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beloch 3 hours ago | parent [-]

Vandalizing every video posted on their service may have helped TikTok spread brand recognition. One can only hope that a service that doesn't vandalize the content they deliver will find a way to pull ahead.

	▲	notpushkin 2 hours ago \| parent [-]
		I do hope we¹ can figure it out, too. There’s a middle ground solution here. TikTok does (naturally) have a version of each video without watermarks which they show in-app. They don’t let you download it, but external tools can generally help with that. What Loops could do is default to a watermarked version, but allow downloading original as well. This way, person sharing the video can decide whether they want to help promote Loops or not. ¹ – as a humanity; I’m not affiliated with Loops in any way