> Each instance admin has full control over their server's moderation policies, allowed content, and federation choices. Loops provides the tools; communities set their own rules.

Yeah, but how do you maintain quality? Are users expected to shun instances that have poor quality? Quality doesn't just mean spam and unwanted content, it means hiding poor quality posts in feeds. You end up with users that are willing to invest time in curating the app to meet their needs. But that means you miss out on most people out there who expect a curated and engaging (read:addicting) experience.

I am not concerned about market shares on their own. But this is a good idea, and tiktok and youtube short videos are doing lots of harm to the world. Having a viable alternative would be amazing.

I'll suggest that a very strong and well funded "main" instance server exist? I'm sure there is one now, but I'm concerned this will go the way of lemmy and mastodon.

I would much rather prefer a centralized social media with a sanely constructed governance and corporate structure and a clear and non-conflicting revenue generation plan. The guardian's incorporation structure is what I consider a good example. That news organization is managing to be fairly independent, prevalent and significant when all others are caving to walled gardens and billionaires. social media in general should be viewed similar to journalistic organizations in terms of governance structure.

it is nice to be able to take your data elsewhere, it is nicer not having the need to begin with. In principle that sounds great, but in practice it is similar to forking software if you don't like it.

Lastly, how do they plan on making money? At least to the level that sustains their operations?