It rather sounds like you are arguing for the acceptance of weasel words in marketing.

Unlimited means just that. Otherwise, there are limits, and the word “unlimited” does not apply.

Precisely. In fact I remember a story similar to this, so I Googled "did Sprint get sued for using 'unlimited' in their marketing?" Lo and behold, yes, they did. And for good reason.

It would be an understatement to say I am ashamed to work in the same industry as many of the commenters here do--commenters who are completely ignorant of antitrust law and why it exists, or for whatever reason, are completely unconcerned with the absurd market power these mega conglomerates (ab)use.