That is what you want. The harder and more difficult the moat, the higher the gate for these bottom-feeder product dumpers to clear. Once you clear that yourself, you would be in the promised land.

It is hard, it is expensive, and there is a lot of work, but anything worth $10M in yearly profit is. You want to avoid any product that a Chinese manufacturer can pump and dump on Amazon almost immediately, if Amazon itself doesn't, or a product an Indian teenager can create in a few hours thanks to LLMs and compete with. You want those paths to be impossible for them to clear.