I think the challenge is that the addictive formats will naturally outcompete the healthy ones because they’re, well, addicting. They exert a force pulling people into their orbit and starving anything designed for healthier (less frequent) engagement.

I don’t think you can do it without pushing people away somehow. It wouldn’t have to be regulatory, but I don’t know how else. Social shame might work if you could convince people it’s dorky and cringe to be on it too much, but the insidious nature of it is that the social media itself starts to comprise a big chunk of people’s social universe so it’s self-reinforcing.

And the social media companies, who have essentially unlimited resources, would fight it tooth and nail