No one ever attract public support and funding by saying:

Don’t Panic.

Everything is O.K.

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Edited to add: Rate limited so can’t reply without creating more alt accounts than I’m willing to, so:

@Timon3 - that’s actually a really good point, and I follow at least a few folk that could be categorised as such at least some of the time.

No, many people say exactly that and make a lot of money doing so while also telling us that all the evidence is fake.