The broad list seems to just be a hater list. It's not trying to cover cases of deception (passing off AI material as if it's something else), as it includes sites which are very open about what kind of content is on there.

Would you say the same about a block list that blocks anything else? I don't care how obvious an ad is, I don't want to see it. Same with social widgets or cookie consent banners, or newsletter sign-ups.

But I wouldn't call the person that maintains the news letter popup block list as "newsletter hater"

The purpose of the broad list is removing AI-generated content from search results, so that the user doesn't have to wade through (as much) slop to find the human-created content they're looking for.

While I applaud the honesty of sites that are open about their content being AI generated, that type of content is never what I'm looking for when I search, so if they're in my search results it's just more distraction/clutter drowning out whatever I'm actually looking for. Blocking them improves my search experience slightly, even though there is of course still lots of other unwanted results remaining.

Granted, I definitely count as an AI hater (speaking of LLM's specifically). But even if I weren't, I don't think I'd be seeking it out specifically using a search engine; why would I do that when I could just go straight to chatgpt or whatever myself? Search is usually where people go to find real human answers (which is why appending "reddit" to one's searches became so common). So I see this as a utility thing, more than a "I am blocking all this just because I hate it" thing. Although it can be both, certainly.

Edit: removed an off-topic tangent