Google is engaging in immoral business practices. Since they are immoral, it is morally justified to say they must be stopped.

> how would you feel if you were on the receiving end of such a dictum?

I continue to be astounded how people still just flat out assume that everyone must be a capitalist.

If I were on the receiving end of a dictum aimed at stopping immoral behavior, I would cease my immoral behavior. But I'm not going to be on the receiving end in the first place because I don't aim to do immoral things in the first place.