Has it ever been any different? In school, the majority of kids just wanted to have fun. As one example, in 9th grade I took "yearbook class". This was a long time ago, no idea if they do yearbooks still but I'm old and so this was before desktop publishing, it was 1979. In any case, of 30 kids in the class ~3 of them did all the work. The others couldn't or wouldn't follow the print company's instructions for layout.

Maybe it will be worse now but I kind of feel like the 90% is just more visible than it used to be.