Fair point. As the author, I was explicitly looking at it in the context of technology or technology companies building communities around them. I was working in developer relations at that time, so building a community of practitioners around our software was a priority for me.

I didn't mean "community" in the general sense, though I have thoughts on how to build that too:

* show up

* be kind

* try to meet people where they are at, but have minimum engagement standards

* follow up and meet regularly

* leverage existing groups and communities (organizations like Rotary or friend groups) where possible