I do think the models themselves will get commoditized, but I've come around to the opinion that there's still plenty of moat to be had.

On the user side, memory and context, especially as continual learning is developed, is pretty valuable. I use Claude Code to help run a lot of parts of my business, and it has so much context about what I do and the different products I sell that it would be annoying to switch at this point. I just used it to help me close my books for the year, and the fact that it was looking at my QuickBooks transactions with an understanding of my business definitely saved me a lot of time explaining.

On the enterprise side, I think businesses are going to be hesitant to swap models in and out, especially when they're used for core product functionality. It's annoying to change deterministic software, and switching probabilistic models seems much more fraught.