I characterize a file as reckless if it does not include any basic provision against possible annoyances on top of what's already expected from the system prompt, and as malicious if it instructs the bot to dissimulate its nature and/or encourage it to act brazenly, like this one. I don't believe this is such a high bar to pass.

Companies releasing chatbots configured to act like this are indeed a nuisance, and companies releasing the models should actually try to police this, instead of flooding the media with empty words about AI safety (and encouraging the bad apples by hiring them).