> You shouldn't need a document to help persuade the consumer

For the most part we don't. They get it, they have the frustration with duplication, and they see the value of our pricing being the same or cheaper than one or two of the apps their paying for.

The harder part as I said in the original comment is no one is searching for a household data solution. It's not a thing that exists to people, and we don't advertise (mostly) as "a budgeting app" or "a to-do app", so the persuading if you want to call it that comes from catching these buyers and showing them that yea, we do that, and so much more.